MyCD Systems

A.I. scales whatever thinking
comes before it.
We make
that thinking
worth scaling.

© 2025–2026 Bogdan Gheorghiu. MyCD tools, content and frameworks are proprietary. All rights reserved.
Privacy Policy

Is your advertising
adding value, or leaving your product to do all the heavy lifting?

A good product matters. A strong offer matters.
A useful service matters.

But strong advertising adds a value charge of its own: emotional, intellectual, useful or social.
Strong enough to make people notice, care, remember, choose or act.

Choose your starting point.

Is your team
challenging the ordinary, or just producing faster and more?

MyCD works like a strategic sparring partner for agency teams, helping you understand the brand and the challenge, sharpen briefs, find meaningful insights and explore stronger creative routes before the work reaches the client.

Choose your starting point.

Looking for
your personal
Creative Strategist?
You found one.   :)

The deadline is yesterday. The brief looks like a shopping list. The client wants options. I know.

But every problem gets smaller in front of a good idea. A good brief opens doors. A strong insight pulls people in. A good challenge makes creative work sharper.

Choose your starting point.

Clarity
enables change.
Perspective
creates it.

We look at advertising as a catalyst.

Before it asks people to notice, care, remember, choose or act, it should bring something worthwhile in return:

A feeling worth feeling.
A new perspective worth considering.
Something useful.
Something people want to share.

We call that a value charge.

MyCD exists to help brands and creatives find it before production begins.

THE THINKING BEFORE THE MAKING.

Better thinking
is not a prompt.
It is a collaborative process.

MyCD uses guided conversation to move each challenge through four gates.

BRAND FOUNDATION
Is it right for the brand?

TIME CHALLENGE
Does it borrow people's time?

VALUE CHARGE
Does it give people something worthy beyond the product?

MASTERY POTENTIAL
Can craft make it stand out beyond its category?

MyCD questions assumptions, clarifies the real challenge, opens possibilities and challenges easy answers.

You keep the judgement.
MyCD HELPS MAKE IT SHARPER.

Your team of
A.I. thinking partners
for the choices that shape creative work.

MyCD is a system of specialised agents.

Each focuses on one key area of the creative process. Use one independently or connect their outputs across the system.

WORKING AGENTS

BRAND CHARACTER EXPLORER
Understand the personality behind the brand.

CREATIVE BRIEF COACH
Turn a challenge into an inspiring creative brief.

CREATIVE SCORING
See what is working, what is not and why.

INTEGRATED AND EXPANDING

INSIGHTS EXPLORER
Find the human territory worth building on.

COMING NEXT

CREATIVE CATALYST
Open stronger creative possibilities.

DECONSTRUCT CREATIVITY
Reveal the thinking behind finished work.

USE ONE. CONNECT SEVERAL.
Keep the final decision human.

Request a Demo

Tell us a little about yourself and what you would like MyCD Systems to help you achieve.Submitting this form does not automatically create a Demo account. We will review your request and contact you for a short discussion before deciding whether to issue a Demo invitation.

Privacy
Policy.

Clear information about what MyCD collects, why it is used and the choices you control.

Last updated: 4 September 2026

1. Who controls your data

MyCD Systems is currently operated by Bogdan Gheorghiu, who acts as the data controller for the activities described in this Policy.

Contact: [email protected]

2. Where this Policy applies

This Policy applies to mycd.systems, app.mycd.systems, related MyCD subdomains, Demo requests and related communications.

Where an organisation provides access to MyCD for its team, that organisation may also be a data controller for information its users submit. Its privacy rules may apply in addition to this Policy and any agreed data-processing terms.

3. Personal data we collect

Information you provide. This may include your name, organisation, role, email address, mobile number, WhatsApp availability, how you heard about MyCD, the outcome you want to achieve and information included in messages or support requests.

Account and workspace information. If you receive access, we may process account identifiers, access roles, login and security records, session history, prompts, messages, uploaded files, brand or project information, generated outputs and support correspondence.

Website and usage information. When analytics is active, we may collect pages and sections visited, buttons selected, referral source and campaign parameters, device and browser information, timestamps, performance data and masked session replays. Demo-form fields are excluded from analytics capture and masked in recordings.

Please do not submit special-category or highly sensitive personal data unless it is strictly necessary and you are authorised to do so.

4. Why we use personal data

  • To assess and respond to a Demo request and take steps you request before a possible agreement.
  • To create and administer an approved account, provide the MyCD service, generate requested outputs and support users under an agreement.
  • To protect the websites and service, prevent misuse, diagnose faults and maintain security, based on our legitimate interests.
  • To measure and improve website performance and user journeys. We use legitimate interests for privacy-preserving, cookieless audience measurement where permitted, and consent for persistent cross-visit analytics.
  • To meet legal obligations and establish, exercise or defend legal claims.

We do not sell personal data, use it for third-party advertising or make decisions about you solely by automated means that produce legal or similarly significant effects.

5. AI processing

MyCD uses specialised artificial-intelligence and technical service providers to process submitted material and generate outputs requested by users. Information submitted to a workspace may therefore be transmitted to providers acting on our instructions.

You are responsible for ensuring that you have the right to submit personal, confidential or third-party information. AI-generated outputs may be incomplete or inaccurate and should be reviewed by a qualified person before they are used for consequential decisions.

6. Analytics and session replay

By default, MyCD uses PostHog EU Cloud in cookieless mode. PostHog does not store an analytics identifier in cookies, local storage or session storage. A privacy-preserving daily hash is created on PostHog's servers to count visits, and the source IP address is removed before events are stored.

This lets us understand traffic sources, page and section journeys, button use, time spent, performance and masked session replay without recognising the same browser across different days. Person profiles are disabled. Form inputs are masked and are not intentionally included in recordings. Analytics data is hosted in the European Union and routed through n.mycd.systems.

If you select Allow Full Analytics, PostHog may store a first-party identifier in your browser for up to 365 days so visits can be recognised over time. You can withdraw that choice at any time below. Selecting Opt Out of Analytics stops analytics and session replay on this browser; a local preference is stored only to remember your choice.

Current setting: Full analytics allowed

7. Who receives personal data

We use a limited number of service providers for website hosting and forms, cloud infrastructure, authentication, database and file storage, AI processing, workflow automation, analytics, security and business communications. They may process data only to provide their contracted services and subject to appropriate confidentiality and security obligations.

We may also disclose information when required by law, to protect rights or safety, or as part of a business reorganisation subject to appropriate safeguards.

8. International transfers

Some service providers may process data outside the European Economic Area. Where this occurs, we use an applicable legal transfer mechanism, such as an adequacy decision or approved contractual safeguards, together with additional protections where appropriate.

9. How long we keep data

  • Demo requests that do not lead to an account or commercial relationship: up to 12 months after the last meaningful contact.
  • Account, workspace and project information: for the duration of access and afterwards only as needed for support, contractual, security and legal purposes.
  • Website analytics events: up to 12 months.
  • Session recordings: up to 30 days.
  • Legal, accounting, security or dispute records: for the applicable statutory period.

When data is no longer required, it is deleted, anonymised or securely isolated in backups until those backups expire.

10. Your rights

Depending on the law that applies to you, you may have the right to request access, correction, deletion, restriction or portability of your personal data, and to object to certain processing.

Where processing is based on consent, you may withdraw it at any time without affecting earlier lawful processing. You may also complain to the competent data-protection authority in the country where you live or work, or where you believe an infringement occurred.

To exercise a right, contact [email protected]. We may need to verify your identity before completing a request.

11. Security and children

We apply reasonable technical and organisational safeguards designed to protect personal data. No online system can be guaranteed completely secure.

MyCD is intended for professional users and is not directed to children. We do not knowingly collect personal data from anyone under 16.

12. Changes to this Policy

We may update this Policy when our services, providers or legal obligations change. The latest version will appear here with its effective date.

Questions about privacy can be sent to [email protected].